Marketing Statistics Course
This course equips you with statistical tools to analyze marketing data, from data preparation to advanced testing and reporting for actionable business insights.
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Marketing Statistics Course teaches you how to formulate clear e-commerce questions, create realistic datasets, and clean, transform, and analyse customer and sales data. Learn essential techniques like hypothesis testing, regression, and correlation, then use them on ad budgets, conversions, and customer retention. Practise A/B-style approaches, robustness checks, and clear reporting so managers can quickly rely on and act upon your findings.
Elevify advantages
Develop skills
- Formulate marketing questions: convert business objectives into testable measures quickly.
- Clean and prepare data: address missing values, outliers, and develop effective marketing variables.
- Use core techniques: t-tests, confidence intervals, regression for ad budgets, sales, and conversions.
- Conduct robustness checks: bootstrap methods, split samples, and test marketing models under stress.
- Present findings: produce concise, manager-friendly reports and A/B test analyses.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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