Psychology of Communication Course
This course explores the psychology of communication to help you create persuasive and ethical messages. You will learn about cognitive and emotional triggers, understand audience behaviour, and apply data-driven strategies for email campaigns to increase engagement, build trust, and improve conversions in your professional work.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain practical skills in the Psychology of Communication Course to develop clear, effective email campaigns. Understand how cognitive ease, attention spans, memory, and decision-making heuristics influence reader behaviour. Apply this knowledge to create compelling subject lines, mobile-optimised designs, concise body content, and strong calls to action. Master ethical use of emotional triggers, framing effects, social proof, audience segmentation, A/B testing methods, and essential performance metrics for rapid improvements.
Elevify advantages
Develop skills
- Design persuasive emails using cognitive and emotional triggers ethically.
- Optimise email copy with effective subject lines, body text, and calls to action for quick conversions.
- Analyse audience data including behaviour, stressors, and device usage patterns.
- Apply social proof and framing techniques to build trust and encourage prompt action.
- Conduct A/B tests and monitor key metrics to improve campaign performance.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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