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Laboratory Product Management Course

Laboratory Product Management Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Acquire hands-on product management expertise for diagnostic laboratory systems in this intensive course. Master customer segmentation, value proposition development, and competitive differentiation using actual market data. Excel in pricing strategies, distribution channels, and marketing approaches, while planning product launches, monitoring key performance indicators, and handling the initial two years of the product lifecycle effectively.

Elevify advantages

Develop skills

  • Lab market research: gauge PCR demand, analyse rivals, and identify price trends quickly.
  • Lab product positioning: develop clear value propositions, evidence points, and unique differentiators.
  • Lab pricing and channels: create pricing offers, models, and balance distributor versus direct sales.
  • Lab launch execution: boost adoption using pilots, key opinion leaders, and focused promotions.
  • Regulatory and quality essentials: CLIA, ISO 15189, FDA/IVDR, and post-market surveillance.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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