Point-of-Sale Promotion & Activation Course
Gain expertise in point-of-sale promotions for premium granola products. Delve into shopper insights, craft POS strategies, plan activation timelines, execute field operations, and measure KPIs to increase sales, encourage trials, and secure prime shelf space in busy retail settings. This training equips you to excel in competitive markets with practical, results-driven techniques.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches how to convert premium granola shoppers into buyers through effective in-store strategies. Explore category insights, shopper behaviours, and segments, then develop SMART goals, POS plans, activation schedules, and field guidelines. End equipped to monitor KPIs, identify problems, and refine 8-week cycles for better outcomes.
Elevify advantages
Develop skills
- Diagnose POS challenges by identifying packaging, shelving, and display faults swiftly.
- Transform shopper data into targeted 8-week POS activation objectives.
- Create effective POS strategies selecting materials, positions, and promotional methods.
- Instruct and oversee field staff with precise guidelines and photo audits.
- Measure POS returns using sales, stock turnover, and display metrics for rapid improvements.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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