In-Store Promotions Course
Enhance retail sales through impactful in-store promotions. Gain knowledge in shopper behaviour, store layout, sampling techniques, messaging strategies, KPIs, and affordable materials to create, implement, and improve healthy snack promotions that promote trial, sales conversion, and repeat buys. This practical course equips you to drive measurable results in real store settings.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Improve in-store promotions for healthy snacks via this targeted course on shopper behaviour, store layouts, visual merchandising, and fixtures. Discover planning and running sampling sessions, creating engaging messages, selecting promotion formats, and training staff. Learn basic data gathering, essential KPIs, and refinement techniques to ensure promotions yield clear sales growth and better choices.
Elevify advantages
Develop skills
- Design effective in-store promotions for healthy snacks within retail limits.
- Optimise store layouts, signage, and fixtures to increase shopper interaction.
- Conduct safe and efficient sampling events that turn trials into sales.
- Monitor promotion KPIs and refine offers with basic data methods.
- Develop compelling health-oriented messages for snack promotions.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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