In-Store Activation Course
Gain expertise in in-store activations for retail success. Set clear shopper goals, craft effective merchandising and sampling strategies, manage budgets wisely, and monitor KPIs closely. Transform insights into high-return displays, trials, and promotions that boost sales directly at the shelf.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you to establish precise objectives, profile shoppers accurately, and convert insights into effective in-store strategies. Master planning of visual merchandising, budgeting, and vendor management. Excel in journey mapping, pilot testing, and KPI tracking to ensure activations are measurable, scalable, and deliver tangible sales growth.
Elevify advantages
Develop skills
- ROI-focused activation planning: select high-impact in-store strategies swiftly.
- Shopper journey mapping: create effective snack aisle interactions for quick conversions.
- Visual merchandising for snacks: develop planograms, endcaps, and secondary displays.
- In-store sampling expertise: optimise layout, staffing, and track conversions rapidly.
- Retail KPI monitoring: establish KPIs, run pilots, and refine activations using data.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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