Distribution and Merchandising Course
Acquire expertise in retail distribution and merchandising through effective strategies for planograms, shelf allocation, customer traffic patterns, and impulse areas. Optimise categories to maximise sales per linear foot, craft impactful displays for cereals, snacks, and beverages, and leverage performance metrics for sustained retail success in various store types.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain hands-on skills in category optimisation, planogram creation, and shelf space planning to drive superior sales outcomes. Delve into zoning techniques, facings, SKU blocking, shopper traffic flow, and impulse buying zones, with targeted strategies for cereals, snacks, and beverages. Excel in key performance indicators, A/B testing, and deployment strategies to implement data-backed merchandising that enhances results across diverse store environments.
Elevify advantages
Develop skills
- Optimise category space allocation to increase sales efficiency per shelf length.
- Design practical planograms for swift and accurate shelf execution.
- Apply supermarket strategies for cereals, snacks, and beverages to elevate sales.
- Harness shopper traffic and impulse zones for greater profit margins.
- Master basic A/B testing in retail to evaluate KPIs and deploy top layouts rapidly.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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