from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Category Management Course provides a straightforward, step-by-step method to develop a successful category, utilising breakfast cereals as a practical example. Discover how to convert customer insights into improved product selections, create efficient pricing structures, organise focused promotions, and develop implementation plans for stores that include performance indicators, risk management, and tools ready for immediate use in your outlets.
Elevify advantages
Develop skills
- Customer insight mapping: transform cereal buyer data into practical retail strategies.
- Assortment optimisation: construct, review gaps, and streamline product variants for your shops.
- Pricing and price structures: quickly develop intelligent ranges for own-label and branded items.
- Promotion planning: formulate one-month promotional strategies that increase sales volume while preserving profit margins.
- Performance indicator monitoring and risk management: track category performance and avoid issues with stock and margins.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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