Introduction to Employer Branding and Reputation Course
This course equips you with practical tools to build a strong employer brand, attract top talent, craft an EVP, analyze competitors, target audiences, implement a 90-day strategy, manage online reputation, and measure success using metrics and dashboards.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This short, practical course provides the tools to develop a solid employer brand and reputation that draws in sought-after talent. You'll learn to craft a compelling EVP, analyse competitors, and divide audiences using precise personas. Implement a 90-day strategy to refine channels, content, and referrals, handle online feedback, and measure outcomes with basic metrics, dashboards, and tests for ongoing enhancement.
Elevify advantages
Develop skills
- Develop a precise EVP: transform employee experiences into straightforward talent communications.
- Conduct quick talent market reviews: compare competitors in less than an hour.
- Create effective channel strategies: focus on engineers, product, and data professionals.
- Initiate a 90-day employer brand plan: covering content, referrals, and rapid adjustments.
- Oversee online reputation: track reviews and reply using assured responses.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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