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Introduction to Employer Branding and Reputation Course

Introduction to Employer Branding and Reputation Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This short, practical course provides the tools to develop a solid employer brand and reputation that draws in sought-after talent. You'll learn to craft a compelling EVP, analyse competitors, and divide audiences using precise personas. Implement a 90-day strategy to refine channels, content, and referrals, handle online feedback, and measure outcomes with basic metrics, dashboards, and tests for ongoing enhancement.

Elevify advantages

Develop skills

  • Develop a precise EVP: transform employee experiences into straightforward talent communications.
  • Conduct quick talent market reviews: compare competitors in less than an hour.
  • Create effective channel strategies: focus on engineers, product, and data professionals.
  • Initiate a 90-day employer brand plan: covering content, referrals, and rapid adjustments.
  • Oversee online reputation: track reviews and reply using assured responses.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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