Web Analytics for Retail and E-commerce Course
This course equips you with advanced web analytics skills tailored for retail and e-commerce in international contexts. Delve into monitoring cross-border visitor traffic, integrating logistics and customs metrics into performance indicators, minimising shopping cart drop-offs, and refining revenue strategies based on regional differences in currencies, shipping expenses, and payment options. Perfect for boosting business results worldwide.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain key web analytics expertise for retail and e-commerce, emphasising global traffic patterns, conversion rates, and revenue outcomes. Track multi-channel campaigns, integrate logistics data, evaluate shipping and customs effects, study checkout processes, and create effective dashboards with vital KPIs. Conclude with a hands-on optimisation guide ready for instant use to enhance performance in diverse markets.
Elevify advantages
Develop skills
- Cross-border traffic analysis: interpret sessions, users, and KPIs at country level.
- Conversion and revenue metrics: calculate rates, average order value, and net revenue per market.
- Logistics-linked analytics: connect shipping, duties, and customs data to sales performance.
- Checkout and payment funnel review: monitor drop-offs, errors, and abandons by country.
- Optimisation strategies: create testing plans, KPIs, and reports for international trade teams.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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