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Web Analytics for Retail and E-commerce Course

Web Analytics for Retail and E-commerce Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Gain key web analytics expertise for retail and e-commerce, emphasising global traffic patterns, conversion rates, and revenue outcomes. Track multi-channel campaigns, integrate logistics data, evaluate shipping and customs effects, study checkout processes, and create effective dashboards with vital KPIs. Conclude with a hands-on optimisation guide ready for instant use to enhance performance in diverse markets.

Elevify advantages

Develop skills

  • Cross-border traffic analysis: interpret sessions, users, and KPIs at country level.
  • Conversion and revenue metrics: calculate rates, average order value, and net revenue per market.
  • Logistics-linked analytics: connect shipping, duties, and customs data to sales performance.
  • Checkout and payment funnel review: monitor drop-offs, errors, and abandons by country.
  • Optimisation strategies: create testing plans, KPIs, and reports for international trade teams.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to switch platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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