Business Internationalization Strategy Course
Gain expertise in expanding foreign trade through a full business internationalisation strategy. Select optimal markets, adjust your marketing mix, choose partners, handle logistics, manage risks, and monitor KPIs to boost your brand profitably worldwide. This course equips you with actionable tools for immediate global growth success.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Business Internationalisation Strategy Course delivers a straightforward, step-by-step guide to picking markets, pinpointing target customers, and positioning your brand successfully. Master adapting products, pricing, distribution, and promotion; selecting entry methods and partners; managing logistics and documents; and minimising risks via practical KPIs, financial instruments, and compliance tactics you can implement right away.
Elevify advantages
Develop skills
- Market selection: identify high-potential countries using quick practical research methods.
- Entry mode strategy: select and negotiate suitable partners and channels overseas.
- Export operations: organise logistics, Incoterms, and paperwork for seamless deliveries.
- Risk control: reduce currency, regulatory, and operational risks in foreign markets.
- Go-to-market mix: tailor product, price, place, and promotion to each country.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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