Unit Economics Course
4.1/5
Gain expertise in SaaS unit economics essentials: select appropriate revenue units, model fixed and variable costs effectively, compute LTV, CAC, and payback precisely, conduct sensitivity and scenario analyses, and transform key metrics into actionable, data-backed strategies that boost growth and profitability in your business operations.

4.1 in rating
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with practical tools to assess and enhance SaaS business performance swiftly. You'll define key revenue units, track MRR and ARR accurately, and confidently compute CAC, LTV, payback periods, churn rates, and contribution margins. Construct a basic profit and loss statement, perform break-even analysis and scenario planning, identify major cost factors, and apply targeted strategies for optimisation alongside effective presentation skills for informed growth choices.
Elevify advantages
Develop skills
- Mastery of SaaS key metrics: Efficiently calculate ARR, MRR, churn, retention, and ARPU values.
- Unit economics model building: Create contribution margin, LTV, CAC, and payback models using Excel.
- Break-even and scaling analysis: Differentiate fixed versus variable costs to project profitability from customer growth.
- Optimise business growth: Experiment with pricing, CAC reduction, churn control, and cohort analysis to elevate LTV/CAC ratios.
- Executive communication skills: Deliver concise unit economics dashboards and strategic action recommendations.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

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