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Advertising Media Planning & Buying Course

Advertising Media Planning & Buying Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Advertising Media Planning & Buying Course provides a clear, practical framework to set objectives, define KPIs, and profile high-value audiences. Discover how to select optimal channels, allocate budgets effectively, and create realistic forecasts using CPM, CPC, and CPA benchmarks. Gain expertise in negotiating with platforms and publishers, safeguarding performance through smart contracts, and optimising campaigns with data-driven measurement and scaling strategies.

Elevify advantages

Develop skills

  • Media strategy design: map finance funnels to channels, KPIs, and budgets fast.
  • Budget modeling: forecast CPM, CPC, CPA to installs and funded accounts.
  • Cross-channel optimization: shift spend, test fast, and scale winning finance ads.
  • Publisher negotiation: secure finance inventory, added value, and safe CPAs.
  • Market benchmarking: pull country CPM/CPC data and set realistic ROI targets.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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