Consumer Behavior in Economics Course
Gain expertise in consumer behaviour within economics, emphasising sustainable products. Develop skills to segment customers by behaviour, assess price sensitivity, execute A/B tests, and leverage insights for profitable, data-informed marketing and product strategies that drive business success.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Consumer Behaviour in Economics Course equips you with practical tools to grasp why consumers select basic, premium, or eco-friendly refill cleaning products and how to shape those decisions. Master analysing price sensitivity, creating behaviour-driven segments, conducting A/B tests, monitoring metrics like retention and CLV, and converting research into targeted data-backed marketing strategies for rapid results.
Elevify advantages
Develop skills
- Build behaviour-based customer segments for eco cleaning product markets.
- Design efficient surveys, polls, and social listening to reveal buying motivations.
- Apply behavioural economics principles to pricing, promotion, and positioning of sustainable products.
- Plan A/B and multivariate tests to refine messaging, pricing, and product bundles.
- Analyse elasticity, retention, and CLV metrics to measure marketing effectiveness.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Giulio CarloDigital Marketing Student
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