Business Management and Market Analysis Course
This course teaches business management and market analysis focused on Latin America. Participants learn to size markets for eco-friendly cleaning products, assess risks, analyze consumer behaviour, compare retail channels, and develop data-driven strategies that convert insights into profitable business decisions.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain practical skills to evaluate Latin American markets, estimate demand for eco-friendly cleaning products, and analyse online versus physical retail. Master interpreting trends, assessing risks, evaluating strategies, analysing competitors, and crafting data-driven recommendations for effective business planning.
Elevify advantages
Develop skills
- Market sizing for eco products: estimate TAM, SAM, and SOM using real data.
- Channel strategy analysis: compare online and physical retail channels.
- Trend and risk assessment: identify opportunities and threats from macro signals.
- Strategic option evaluation: make ROI-based decisions for new initiatives.
- Evidence-based reporting: create concise, data-backed recommendations.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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