Qualitative Analysis Course
This course equips you with essential skills to analyze qualitative data from user feedback, transforming it into actionable business insights that drive growth and reduce churn.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Qualitative Analysis Course teaches you how to transform comments, reviews, interviews, and support tickets into clear decisions that boost subscription performance. You will learn to formulate precise research questions, gather and prepare text data, code and identify themes in feedback, and connect insights to churn, growth, and satisfaction. Develop experiments, prioritise recommendations, and present results using professional decks, summaries, and one-pagers for swift, assured actions.
Elevify advantages
Develop skills
- Actionable insight design: convert user feedback into tests, pilots, and quick wins.
- Thematic analysis mastery: code, cluster, and map qualitative data for business intelligence.
- Qual–quant triangulation: connect themes to churn, growth, and revenue metrics.
- Stakeholder storytelling: create concise executive summaries, decks, and one-pagers.
- Ethical data handling: gather, clean, and store user text securely and in compliance with regulations.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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