Market Research Data Processing & Analysis Course
Gain expertise in processing and analysing market research data from raw CSVs to actionable BI insights. Master cleaning and modelling NPS data, segmenting customers, analysing open comments, and transforming satisfaction drivers into effective dashboards, personas, and practical recommendations. This course equips you with hands-on skills for professional market research outcomes.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Acquire essential skills in market research data processing and analysis through this concise, practical course. Learn to clean messy survey data, construct reliable variables, perform descriptive statistics, model satisfaction drivers, and segment NPS groups. Delve into text analysis of open-ended comments, produce clear visual summaries, and convert insights into actionable recommendations and professional reports.
Elevify advantages
Develop skills
- Master NPS segmentation to classify, profile, and compare customer groups swiftly.
- Clean survey data efficiently by handling missing values, outliers, and messy categories.
- Conduct practical driver analysis to identify key satisfaction factors with clear statistics.
- Perform lean text analytics to extract themes, sentiment, and quotes from open comments.
- Develop skills in insight-to-action reporting to create sharp, metric-based recommendations.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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