Copywriter Training
Gain expertise in crafting ethical, persuasive copy tailored for publishing success. The course covers benefit-oriented messaging, powerful call-to-actions that convert, strategies adapted for various channels like emails and ads, plus performance testing methods to transform book features into irresistible reader benefits, ultimately increasing readership and boosting sales across platforms.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with skills to create compelling, persuasive copy that drives engagement and sales in emails, social media ads, and product descriptions. You'll master quick research techniques, deep audience analysis for nonfiction content, benefit-focused messaging, ethical persuasion strategies, ready-to-use templates for efficient writing, and thorough editing, quality checks, and performance monitoring to produce top-performing campaigns consistently.
Elevify advantages
Develop skills
- Persuasive copy techniques: develop ethical, impactful messages quickly and effectively.
- Benefit-driven messaging: convert product features into straightforward reader benefits.
- Channel-ready copy: tailor key messages for emails, advertisements, and product pages.
- Rapid copy workflows: apply templates and checklists for swift, professional output.
- Performance-focused editing: optimise copy through data metrics, A/B testing, and quality assurance.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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