Product Marketing Course
This course equips you with practical skills to excel in product marketing, from crafting compelling value propositions and buyer personas to executing targeted launches and measuring success metrics for data-driven refinements.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Product Marketing Course provides a quick, hands-on approach to defining your value proposition, creating detailed buyer personas, and assessing competitors to make your product shine. You'll learn to develop messages tailored to specific channels, organise and carry out targeted product launches, and set up metrics to measure user activation, retention, and speed to insights, allowing you to refine strategies with confidence and expand effective market entry plans.
Elevify advantages
Develop skills
- Quick competitor review: identify opportunities and refine product placement.
- Buyer persona development in a short time: transform available information into precise, verifiable profiles.
- Value proposition creation: develop evidence-based, unique product communications.
- Tailored channel content: produce effective copy for websites, emails, and social media.
- Streamlined go-to-market guides: organise, launch, and adjust product rollouts using defined performance indicators.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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