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Marketing Performance & Control Course

Marketing Performance & Control Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Gain expertise in key performance metrics, realistic dataset creation, and calculations for ROI, ROAS, CPA, and break-even analysis. Master channel benchmarking, dashboard design, and executive reporting to optimise budgets and make data-driven decisions. Develop abilities to communicate results, plan tests, and enhance performance each quarter.

Elevify advantages

Develop skills

  • Build ROI dashboards from channel data for executives.
  • Calculate CPA, ROAS, and ROI to assess channel profitability.
  • Design budget reallocations using tests and guardrails.
  • Apply benchmarks and funnel data to compare channels.
  • Communicate performance via concise CEO reports.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to switch platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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