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Integrated Marketing Communications Course

Integrated Marketing Communications Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course equips you with a straightforward, actionable framework to create unified marketing campaigns for sustainable fashion brands. You will learn to establish clear brand positioning, develop essential message pillars, and tailor messaging for paid advertising, owned media, retail environments, public relations, and social platforms. Utilise ready-to-use templates, structured governance processes, and 12-week planning schedules to coordinate teams, monitor key performance indicators, steer clear of greenwashing pitfalls, and deliver reliable, quantifiable results efficiently.

Elevify advantages

Develop skills

  • Develop 3-month IMC plans with 12-week calendars, channel mixes, and campaign cadences.
  • Master brand positioning through sharp promises, message pillars, and tone of voice.
  • Create audience segments with detailed personas, journeys, and high-value targets.
  • Align paid, owned, PR, retail, and social channels around a unified core story.
  • Implement governance frameworks, workflows, asset rules, and KPIs for consistent execution.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to switch platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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