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Fundamental Marketing Course

Fundamental Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course offers a straightforward, hands-on approach to analysing competitors and pricing, identifying market segments, developing strong value propositions, and selecting optimal channels for the US market. You will master setting effective pricing structures, running efficient campaigns via email, social media, influencers, and paid advertising, monitoring key performance indicators, and creating actionable plans with ready-to-use templates for immediate application to actual products.

Elevify advantages

Develop skills

  • Conduct rapid data-driven research on markets, pricing, and competitors online.
  • Develop US-focused pricing tiers, promotions, and value offers that drive sales.
  • Identify customer segments and create compelling value propositions.
  • Select optimal combinations of direct-to-consumer, marketplace, and retail channels.
  • Execute efficient email, social media, and paid advertising campaigns with defined KPIs.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to switch platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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