Consumer Insights Course
This course equips participants with essential skills to gather and analyze consumer insights in the Brazilian healthy-snack market, focusing on young adults. Through practical methods like social listening and research design, learners will develop actionable strategies to drive marketing and business growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Consumer Insights Course provides practical tools to understand Brazilian young adults and the healthy-snack market. Learn to use social listening, secondary research, and digital behaviour data, then design effective qualitative and quantitative studies. Transform findings into clear insight briefs, test ideas with low-cost pilots, track KPIs, and develop insight-driven actions that boost performance and growth.
Elevify advantages
Develop skills
- Decode Brazilian young adult snack trends for precise market targeting.
- Conduct quick social listening in Portuguese to reveal true consumer motives.
- Design efficient surveys, interviews, and A/B tests suited to Brazil.
- Convert complex data into straightforward insight briefs that inform marketing decisions.
- Create insight-based action plans with KPIs that monitor awareness to retention.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Giulio CarloDigital Marketing Student
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