Visual Merchandising Training
Master visual merchandising skills to convert store visitors into buyers. Gain expertise in layouts, window displays, and in-store setups aligned with marketing campaigns, enhancing conversion rates and average spend, tailored for fashion and retail marketing experts. Explore practical techniques, KPI connections, and optimisation strategies for immediate application.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches planning of store layouts, customer flow guidance, and zone creation to boost conversions and basket sizes. It covers designing seasonal windows, impactful focal tables and walls, using lighting, colour, props, and signage, linking displays to KPIs, with practical templates, research, and standards for fashion retail.
Elevify advantages
Develop skills
- Plan store layouts to optimise customer flow and lift conversions swiftly.
- Design seasonal windows with storytelling to draw crowds and halt passersby.
- Connect visual elements directly to KPIs like traffic, UPT, and sales targets.
- Style compelling in-store displays on tables and walls to encourage add-on purchases.
- Conduct fast A/B tests to refine visuals using key retail performance metrics.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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