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Strategic Marketing and Communications Course

Strategic Marketing and Communications Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Gain hands-on expertise in the Strategic Marketing and Communications Course to segment customers effectively, craft robust value propositions, and develop detailed buyer personas tailored for sustainable home products. Master unified brand positioning, succinct message frameworks, and cohesive channel strategies spanning paid media, PR, CRM, and social platforms. Additionally, learn to define intelligent KPIs, create performance dashboards, and implement governance structures, roles, and routines ensuring all campaigns remain aligned, trackable, and optimised for success.

Elevify advantages

Develop skills

  • Integrated channel planning: develop coordinated paid, CRM, PR, and social strategies.
  • Customer segmentation: create targeted personas and compelling value propositions.
  • Unified brand messaging: establish consistent positioning and message frameworks.
  • Marketing analytics: select effective KPIs, build dashboards, and measure multi-channel results.
  • Governance and workflows: define roles, processes, and playbooks for seamless execution.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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