Services Marketing Course
This course equips you with essential services marketing strategies for digital counselling. Learn to shape your offerings, establish trust, manage risks, implement pricing, select channels, and enhance retention and referrals through proven, data-backed methods ready for immediate use in your campaigns.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills to define and package digital counselling services, target key customer groups, create strong value propositions that foster trust and minimise risks. Master pricing strategies, sign-up processes, service delivery, promotional channels, social proof tactics, plus retention, referral systems and measurement tools for lasting business growth.
Elevify advantages
Develop skills
- Service positioning: clearly define digital counselling packages that drive conversions.
- Targeted value propositions: develop messages tailored to segments that address stigma.
- Trust-building promotion: create guarantees, social proof and compliant communications.
- Retention strategies: quickly set up onboarding, re-engagement and referral processes.
- Pricing and access: establish tiers, trials and channels to cut friction and churn.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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