Promotional Campaigns Course
Dive into the essentials of promotional campaigns tailored for urban youth beverage brands. Master audience research to build targeted personas, refine brand positioning with standout messaging, generate bold creative ideas, strategise channel mixes including street activations, produce hero content, and optimise launches using KPIs and A/B testing—all while managing tight budgets for maximum impact over six weeks.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course provides a practical guide to planning and executing effective beverage promotions on limited budgets. Participants will learn to define precise brand positioning, create data-driven customer personas, select optimal channels, and craft compelling creative concepts. Hands-on training covers A/B testing, key performance indicators, attribution methods, hero content creation, and optimisation techniques for a successful 6-week campaign launch.
Elevify advantages
Develop skills
- Build data-driven personas for urban youth to enable precise targeting.
- Develop clear, unique brand positioning that stands out in crowded markets.
- Create and rapidly test innovative slogans and campaign ideas.
- Design cost-effective channel strategies with media and on-ground activations.
- Monitor KPIs, conduct A/B tests, and optimise campaigns within budget limits.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
FAQs
Who is Elevify? How does it work?
Do the courses have certificates?
Are the courses free?
What is the course workload?
What are the courses like?
How do the courses work?
What is the duration of the courses?
What is the cost or price of the courses?
What is an EAD or online course and how does it work?
PDF Course