Nudging in Marketing Course
Gain expertise in marketing nudges to encourage healthier grocery selections and boost sales. Explore behavioural economics principles, digital choice design, and A/B testing methods to create ethical, impactful nudges suited to shopper behaviours in Indonesia and similar markets. This course equips you with practical tools for real-world application while upholding transparency and autonomy.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Learn to create ethical nudges that steer customers towards healthier grocery options in Indonesia. The course addresses core behavioural influences, online choice layouts, and hands-on strategies for search, product displays, carts, and payments. Master conducting precise A/B experiments, measuring results with key indicators, and deploying effective nudges that honour user confidence and regional guidelines.
Elevify advantages
Develop skills
- Design effective nudges for e-commerce platforms.
- Apply behavioural biases to promote healthy choices.
- Optimise digital interfaces for better conversions.
- Conduct efficient A/B tests with reliable metrics.
- Implement ethical nudges respecting user trust.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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