Marketing Plan Fundamentals Course
Gain essential skills in crafting marketing plans by developing a full strategy for a green reusable bottle brand. Explore market analysis, customer insights, the 4Ps framework, KPIs, and actionable plans adaptable to various products for real growth and trackable outcomes. This course equips you to drive sales confidently with proven fundamentals.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Discover how to create a targeted, data-backed marketing plan to boost sales of sustainable reusable bottles. Cover market trends, regulations, objectives, KPIs, and positioning. Gain hands-on experience in customer research, segmentation, and competitor analysis. Develop a practical 6-12 month roadmap including budgets, timelines, templates, and tracking methods to test, refine, and expand your efforts successfully.
Elevify advantages
Develop skills
- Develop data-informed marketing strategies for sustainable reusable bottles.
- Create buyer profiles and customer paths for eco-conscious product rollouts.
- Design 4Ps tactics and pricing for brands cutting plastic waste.
- Build 6-12 month plans with budgets, schedules, and campaign outlines.
- Establish SMART KPIs and basic dashboards for monitoring sales and returns.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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