Marketing Performance & Control Course
This course teaches marketing performance tracking and control. Learners master ROI, ROAS, and CPA calculations, build effective dashboards, set benchmarks, optimise budgets, and produce executive reports from channel data to drive revenue growth confidently. It equips participants with skills for quarterly improvements through testing and clear communication.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain expertise in key performance metrics, realistic dataset creation, and calculations for ROI, ROAS, CPA, and break-even analysis. Master channel benchmarking, dashboard design, and executive reporting to optimise budgets and make data-driven decisions. Develop abilities to communicate results, plan tests, and enhance performance each quarter.
Elevify advantages
Develop skills
- Build ROI dashboards from channel data for executives.
- Calculate CPA, ROAS, and ROI to assess channel profitability.
- Design budget reallocations using tests and guardrails.
- Apply benchmarks and funnel data to compare channels.
- Communicate performance via concise CEO reports.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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