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Marketing Performance & Control Course

Marketing Performance & Control Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Gain expertise in key performance metrics, realistic dataset creation, and calculations for ROI, ROAS, CPA, and break-even analysis. Master channel benchmarking, dashboard design, and executive reporting to optimise budgets and make data-driven decisions. Develop abilities to communicate results, plan tests, and enhance performance each quarter.

Elevify advantages

Develop skills

  • Build ROI dashboards from channel data for executives.
  • Calculate CPA, ROAS, and ROI to assess channel profitability.
  • Design budget reallocations using tests and guardrails.
  • Apply benchmarks and funnel data to compare channels.
  • Communicate performance via concise CEO reports.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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