Marketing Mix Course
Master the full marketing mix for smart products—from pricing and promotion to channels and launch metrics. Build personas, craft positioning, plan a 6-month go-to-market strategy, and turn data into decisions that grow revenue and retention. This course equips you with practical tools to define target segments, create compelling product experiences, set intelligent prices based on costs and competitors, and develop effective promotion tactics for customer acquisition and retention. Connect it all into a clear 6-month launch plan featuring KPIs, dashboards, and experiments for quick improvements.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This focused Marketing Mix Course teaches you to define target segments, create engaging product and app experiences, and establish smart pricing using costs, margins, and competitor data. Discover effective promotion strategies, customer acquisition and retention methods, and optimal channel choices, then integrate them into a 6-month launch plan with defined KPIs, dashboards, and straightforward experiments to boost results rapidly.
Elevify advantages
Develop skills
- Data-driven pricing: set profitable, competitive prices in real scenarios.
- Target market insights: build personas, segments, and quick competitor scans.
- Channel strategy: choose and optimise DTC, retail, and marketplace distribution.
- High-impact promotion: craft KPIs, ad tests, and low-budget acquisition plans.
- Launch optimisation: design 6-month roadmap, metrics, tests, and risk plans.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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