Marketing & Market Research Course
This course equips you with comprehensive marketing expertise, covering market research, customer segmentation, competitor analysis, and strategic planning. Develop data-informed approaches to enhance positioning and transform stagnant sales into tangible growth across diverse markets, using practical tools and real-world applications.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills to define market scope, analyse competitors, profile consumers, and identify sales stagnation causes for sustainable cleaning products in Latin America. Utilise data from reports, social media, and retail sources to develop evidence-based strategies, refine positioning, and create a 3-month action plan featuring KPIs, experiments, and deliverables for stakeholders.
Elevify advantages
Develop skills
- Conduct efficient market research using data for emerging markets.
- Map competitor insights on pricing, distribution, and branding.
- Design precise customer segments and purchase behaviour profiles.
- Diagnose growth issues with minimal data resources.
- Formulate 90-day go-to-market strategies with KPIs and iterative testing.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to switch platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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