Marketing in the Knowledge Economy Course
Gain expertise in knowledge economy marketing by defining strong value propositions, pricing and positioning for Latin American markets, constructing efficient funnels, executing cost-effective launches, and transforming digital products into consistent revenue growth for your business and student success. This hands-on program equips you with actionable strategies to validate ideas, engage audiences, and scale enrollments effectively.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This practical course teaches you to craft a clear value proposition, position digital education products, and test ideas using simple surveys. You will learn to study Spanish-speaking Latin American markets, create attractive offers and pricing, develop efficient sales funnels, produce effective emails and social media content, and launch campaigns with key performance indicators to boost enrollments confidently using a reliable system.
Elevify advantages
Develop skills
- Value proposition design: create focused, results-based offers for digital products.
- LATAM offer strategy: establish effective pricing, bonuses, and guarantees for quick conversions.
- Lean funnel building: construct affordable funnels featuring powerful lead magnets.
- Launch optimization: conduct rapid tests, monitor essential metrics, and refine for expansion.
- Localized messaging: develop engaging, culture-specific copy for Spanish-speaking professionals.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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