Integrated Marketing Communications Course
Gain expertise in integrated marketing communications tailored for sustainable fashion. Develop detailed buyer personas, establish strong brand positioning, design comprehensive 3-month campaigns, synchronise multiple channels effectively, and leverage practical templates, key performance indicators, and governance tools to achieve consistent and impactful marketing outcomes that resonate in competitive markets.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with a straightforward, actionable framework to create unified marketing campaigns for sustainable fashion brands. You will learn to establish clear brand positioning, develop essential message pillars, and tailor messaging for paid advertising, owned media, retail environments, public relations, and social platforms. Utilise ready-to-use templates, structured governance processes, and 12-week planning schedules to coordinate teams, monitor key performance indicators, steer clear of greenwashing pitfalls, and deliver reliable, quantifiable results efficiently.
Elevify advantages
Develop skills
- Develop 3-month IMC plans with 12-week calendars, channel mixes, and campaign cadences.
- Master brand positioning through sharp promises, message pillars, and tone of voice.
- Create audience segments with detailed personas, journeys, and high-value targets.
- Align paid, owned, PR, retail, and social channels around a unified core story.
- Implement governance frameworks, workflows, asset rules, and KPIs for consistent execution.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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