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Integrated Marketing Communications Course

Integrated Marketing Communications Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course equips you with a straightforward, actionable framework to create unified marketing campaigns for sustainable fashion brands. You will learn to establish clear brand positioning, develop essential message pillars, and tailor messaging for paid advertising, owned media, retail environments, public relations, and social platforms. Utilise ready-to-use templates, structured governance processes, and 12-week planning schedules to coordinate teams, monitor key performance indicators, steer clear of greenwashing pitfalls, and deliver reliable, quantifiable results efficiently.

Elevify advantages

Develop skills

  • Develop 3-month IMC plans with 12-week calendars, channel mixes, and campaign cadences.
  • Master brand positioning through sharp promises, message pillars, and tone of voice.
  • Create audience segments with detailed personas, journeys, and high-value targets.
  • Align paid, owned, PR, retail, and social channels around a unified core story.
  • Implement governance frameworks, workflows, asset rules, and KPIs for consistent execution.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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