Head of Marketing Course
Gain mastery as Head of Marketing through practical sessions on branding, performance marketing, SEO, CRM, and analytics. Develop data-backed strategies, guide teams with assurance, and achieve tangible growth in dynamic marketing setups. Explore advanced tools for market insights, campaign execution, and performance tracking to elevate your leadership in e-commerce.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Head of Marketing Course delivers a practical guide to spearhead expansion for a US home decor online store. Master market analysis, positioning, customer segmentation, and develop potent brand, influencer, PR, SEO, content, social media, email, and loyalty plans. Link them to precise metrics, efficient budgets, and a ready-to-launch 90-day action plan.
Elevify advantages
Develop skills
- Strategic positioning: develop precise value propositions and buyer personas for home decor brands.
- Performance media leadership: expand paid search and social ads while controlling customer acquisition costs.
- Organic growth strategies: implement rapid SEO, content, and social media techniques for online retail.
- CRM and retention expertise: create effective customer lifecycle, loyalty programmes, and email campaigns.
- Executive analytics skills: construct KPI dashboards, manage budgets, and outline 90-day action plans.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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