Go-To-Market Strategy Course
This course equips you with essential skills to develop and execute a successful go-to-market strategy for SaaS products targeting small and medium e-commerce businesses in the US, focusing on market analysis, pricing, customer acquisition, and launch planning.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Go-to-market Strategy Course teaches you how to define a clear value proposition, segment small and medium business e-commerce customers in the US, and estimate your market size using reliable data. You will learn to create pricing and packaging for subscription software as a service, select effective ways to acquire customers and form partnerships, plan a 90-day launch with specific performance indicators, handle risks and compliance for AI assistants, and develop a practical plan that promotes sustainable growth.
Elevify advantages
Develop skills
- GTM market sizing: accurately determine TAM/SAM/SOM and precise segmentation for small and medium business e-commerce.
- SaaS pricing: create pricing levels, models, and discounts that increase recurring revenue.
- Value proposition and positioning: convert AI features into clear messages ready for conversions.
- Channel strategy: quickly select and optimise high-return customer acquisition and partnership approaches.
- Launch analytics: establish KPIs, monitor sales funnels, and refine GTM strategy in the first 90 days.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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