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Fundamentals of Marketing Course
Unlock the key principles of marketing with our Basics of Marketing Course, designed for professionals keen to succeed. Dig into identifying your target market, mastering market division, population studies, and understanding customer lifestyles. Develop strong marketing mix plans, including what you're selling, how you're promoting it, where you're selling it, and what price you're charging. Improve your abilities in measuring success, managing budgets, and creating new products. Get a better understanding of market research, SWOT analysis, and setting SMART marketing goals. Boost your marketing know-how today!
- Master market division: Identify and target specific customer groups effectively.
- Develop strategic marketing mix: Craft what you're selling, price, place, and promotion plans.
- Analyse performance metrics: Use data to measure and improve marketing effectiveness.
- Conduct cost-benefit analysis: Make the most of marketing budgets for the best return.
- Identify unique selling points: Highlight product features that make it stand out in the market.

from 4 to 360h flexible workload
certificate recognized by MEC
What will I learn?
Unlock the key principles of marketing with our Basics of Marketing Course, designed for professionals keen to succeed. Dig into identifying your target market, mastering market division, population studies, and understanding customer lifestyles. Develop strong marketing mix plans, including what you're selling, how you're promoting it, where you're selling it, and what price you're charging. Improve your abilities in measuring success, managing budgets, and creating new products. Get a better understanding of market research, SWOT analysis, and setting SMART marketing goals. Boost your marketing know-how today!
Elevify advantages
Develop skills
- Master market division: Identify and target specific customer groups effectively.
- Develop strategic marketing mix: Craft what you're selling, price, place, and promotion plans.
- Analyse performance metrics: Use data to measure and improve marketing effectiveness.
- Conduct cost-benefit analysis: Make the most of marketing budgets for the best return.
- Identify unique selling points: Highlight product features that make it stand out in the market.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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