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Executive Strategic Marketing Course

Executive Strategic Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

The Executive Strategic Marketing Course assists you in developing a targeted, sustainable growth strategy for NexaFlow in Brazil. Discover how to identify valuable market segments, develop a precise value proposition and positioning, create product-led and account-based marketing efforts, establish defined 12-month goals, select appropriate channels, monitor key performance indicators, and outline a practical roadmap incorporating risk management for reliable, quantifiable outcomes.

Elevify advantages

Develop skills

  • Expertise in segment selection: identify high-lifetime-value B2B sectors using thorough TAM/SAM/SOM analysis.
  • Value proposition creation: develop robust positioning tailored for Brazilian B2B SaaS markets.
  • Go-to-market strategies: quickly assemble product-led growth, account-based marketing, and partnership-driven approaches.
  • Data-informed marketing: establish KPIs, monitoring tools, and tests to enhance return on investment.
  • Strategic planning for roadmaps: focus on immediate successes, handle risks, and distribute resources effectively.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to switch platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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