Executive Strategic Marketing Course
This course equips executives with strategic marketing skills to drive sustainable growth for B2B SaaS companies in Brazil, covering market segmentation, value proposition development, go-to-market strategies, KPI monitoring, and risk-managed roadmaps for measurable results.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Executive Strategic Marketing Course assists you in developing a targeted, sustainable growth strategy for NexaFlow in Brazil. Discover how to identify valuable market segments, develop a precise value proposition and positioning, create product-led and account-based marketing efforts, establish defined 12-month goals, select appropriate channels, monitor key performance indicators, and outline a practical roadmap incorporating risk management for reliable, quantifiable outcomes.
Elevify advantages
Develop skills
- Expertise in segment selection: identify high-lifetime-value B2B sectors using thorough TAM/SAM/SOM analysis.
- Value proposition creation: develop robust positioning tailored for Brazilian B2B SaaS markets.
- Go-to-market strategies: quickly assemble product-led growth, account-based marketing, and partnership-driven approaches.
- Data-informed marketing: establish KPIs, monitoring tools, and tests to enhance return on investment.
- Strategic planning for roadmaps: focus on immediate successes, handle risks, and distribute resources effectively.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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