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Data Science for Marketing Course

Data Science for Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Data Science for Marketing Course shows you how to clean and prepare customer and order data, explore profiles, spot seasonality, and build clear dashboards. Learn segmentation, RFM scoring, churn flags, and simple LTV to create actionable audiences. Then measure channel efficiency, design tests, reallocate budget, and implement best practices with reliable tracking and governance for fast, confident decisions.

Elevify advantages

Develop skills

  • Customer analytics: quickly profile customers, orders, and seasonality trends.
  • Segmentation & scoring: build RFM, churn, and LTV scores for precise targeting.
  • Channel performance: measure ROAS, net contribution, and profitable campaign mix.
  • Experiment design: set up A/B tests and holdouts to validate marketing ideas fast.
  • Activation & governance: push segments to ad platforms with clean, reliable tracking.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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