Customer Relationship Management Training
Master Customer Relationship Management for marketing success. Learn segmentation, lifecycle flows, personalisation, and CRM analytics to boost retention, increase CLTV, reduce churn, and design high-impact campaigns across email, SMS, and paid channels. This course equips you with practical tools to understand customer lifecycles, build effective segments, automate flows, and use data to drive revenue growth and scale CRM programs efficiently.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Customer Relationship Management Training provides a clear, practical system to grasp ecommerce customer lifecycles, create smart segments, and develop automated flows for acquisition, onboarding, retention, and win-back. Master data foundations, channel strategy, personalisation, and testing to enhance engagement, boost revenue per customer, and rapidly scale successful CRM initiatives.
Elevify advantages
Develop skills
- Lifecycle CRM strategy: map journeys and align messages to each stage.
- Segmentation mastery: build RFM and predictive segments that lift revenue fast.
- Automation flows: design welcome, post-purchase, and win-back journeys that convert.
- CRM analytics: track KPIs, run A/B tests, and optimize campaigns with confidence.
- Data-driven CRM setup: structure customer data and channels for scalable growth.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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