Customer Loyalty & Retention Course
Gain expertise in building customer loyalty and retention for beauty brands. Discover how to craft profitable loyalty programmes, tailor offers with data, outline the full 0-180 day customer journey, conduct A/B tests on campaigns, and monitor essential metrics like repeat purchases, CLTV, and churn to drive sustainable growth and profitability.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches how to convert initial beauty customers into loyal repeat buyers using targeted personalisation, attractive loyalty perks, and incentives beyond discounts. You will learn to chart the 0-180 day customer path, manage email, SMS, and website campaigns, create cost-effective loyalty schemes, measure vital retention indicators, and roll out a 90-day strategy to increase repeat sales and customer lifetime value.
Elevify advantages
Develop skills
- Design effective loyalty programmes with tiers, rewards, and rules to increase repeat purchases.
- Personalise customer offers using buying history to suggest products and samples.
- Map out retention journeys covering 0-180 day interactions to encourage repurchases.
- Analyse retention data including cohorts, lifetime value, churn rates, and promotion results.
- Execute rapid A/B tests on email subjects, rewards, and timing for immediate improvements.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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