from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Marketing Products Course provides a quick, hands-on approach to launching and expanding a small-business loyalty product. You'll learn to assess and rank market segments, develop straightforward value propositions, create budget-friendly campaigns tailored to specific channels, conduct basic A/B tests, and organise a targeted 4-week launch featuring metrics, strategies to reduce risks, and follow-up actions that convert initial success into consistent outcomes.
Elevify advantages
Develop skills
- Mastery in segment selection: quickly evaluate markets and select lucrative niches.
- Value proposition design: transform product features into compelling, effective benefits.
- Channel strategy skills: select affordable channels and develop campaigns that can be tested.
- Expertise in launch planning: execute a 4-week pilot using efficient monitoring and key performance indicators.
- Knowledge of risk mitigation: identify marketing risks promptly and implement intelligent solutions.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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