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Brand Archetypes Course

Brand Archetypes Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

The Brand Archetypes Course assists you in swiftly establishing a clear, consistent identity for eco and household brands. Discover how to choose and justify the appropriate archetype, analyse competitors, and convert insights into specific voice, messaging, and visual guidelines. Develop launch captions, homepages, and taglines that match your selected archetype, then formulate a practical implementation and testing strategy to ensure every interaction remains targeted and impactful.

Elevify advantages

Develop skills

  • Archetype selection: choose and justify brand archetypes that suit your market.
  • Brand positioning: define eco cleaning white space and write sharp challenge statements.
  • Voice and messaging: turn archetypes into clear tone rules and on-brand copy.
  • Visual direction: map archetypes to colours, imagery, and packaging that convert.
  • Creative execution: craft captions, taglines, and hero copy aligned to archetypes.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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