from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Brand Archetypes Course assists you in swiftly establishing a clear, consistent identity for eco and household brands. Discover how to choose and justify the appropriate archetype, analyse competitors, and convert insights into specific voice, messaging, and visual guidelines. Develop launch captions, homepages, and taglines that match your selected archetype, then formulate a practical implementation and testing strategy to ensure every interaction remains targeted and impactful.
Elevify advantages
Develop skills
- Archetype selection: choose and justify brand archetypes that suit your market.
- Brand positioning: define eco cleaning white space and write sharp challenge statements.
- Voice and messaging: turn archetypes into clear tone rules and on-brand copy.
- Visual direction: map archetypes to colours, imagery, and packaging that convert.
- Creative execution: craft captions, taglines, and hero copy aligned to archetypes.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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