from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Small Business Marketing Plan Course teaches you how to create a practical, data-driven plan for a local coffee shop in your neighbourhood. You'll learn to research local demand, profile nearby competitors, define clear customer segments, and develop strong positioning. Use simple tools to plan campaigns, track ROI, manage a $1,500 monthly budget, and carry out a focused 3-month action plan with ready-to-use templates and straightforward reporting.
Elevify advantages
Develop skills
- Local channel playbooks: deploy email, SMS, Google, and social media quickly.
- Local market research: map demand, competitors, and neighbourhood data.
- Customer positioning: craft sharp value propositions and coffee shop personas.
- Campaign execution: design, schedule, and run repeatable local promotions on your own.
- Budget and metrics: plan $1.5K spend and track ROI with simple KPIs.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to switch platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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