from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Small Business Marketing Plan Course teaches you how to create a practical, data-driven plan for a local coffee shop in your neighbourhood. You'll learn to research local demand, profile nearby competitors, define clear customer segments, and develop strong positioning. Use simple tools to plan campaigns, track ROI, manage a $1,500 monthly budget, and carry out a focused 3-month action plan with ready-to-use templates and straightforward reporting.
Elevify advantages
Develop skills
- Local channel playbooks: deploy email, SMS, Google, and social media quickly.
- Local market research: map demand, competitors, and neighbourhood data.
- Customer positioning: craft sharp value propositions and coffee shop personas.
- Campaign execution: design, schedule, and run repeatable local promotions on your own.
- Budget and metrics: plan $1.5K spend and track ROI with simple KPIs.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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