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Marketing Plan Course

Marketing Plan Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This concise, practical course guides you through building a complete, data-driven plan for an eco-friendly home cleaning brand. You will define clear objectives and KPIs, research the market and competitors, segment customers, craft sharp positioning, and design a strong value proposition. Then you will plan channels, budget, timelines, and optimization so your roadmap is actionable, measurable, and ready to implement.

Elevify advantages

Develop skills

  • Customer segmentation: build buyer personas and sharp eco-conscious segments.
  • Positioning strategy: craft USP, RTBs, and clear value ladders fast.
  • KPI planning: set SMART goals, map CAC, CLTV, and conversion targets.
  • Channel mix design: plan high-ROI paid, organic, email, and retail tactics.
  • Budget and testing: allocate spend, run A/B tests, and optimize campaigns.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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