from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Marketing Mix Modelling Course provides a quick, hands-on way to develop solid MMM for Namibian e-commerce fitness brands. You will learn to organise tidy data sets, incorporate adstock, saturation, and seasonality effects, select the appropriate regression type, and perform model checks. Additionally, you will gain experience in estimating ROI, refining budgets, conducting scenario analyses, and effectively presenting findings to top management.
Elevify advantages
Develop skills
- Build strong MMM models: incorporate adstock, saturation, and seasonality quickly.
- Create tidy MMM datasets: identify KPIs, media variables, and control factors.
- Check and adjust models: address multicollinearity, assess errors, and confirm accuracy.
- Measure channel effects: calculate lift, ROI, marginal ROI, and elasticities.
- Refine media budgets: perform ROI-driven scenarios and deliver concise reports to executives.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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