Media Industry Marketing Course
This course equips you with essential marketing skills for the media industry, focusing on streaming audiences aged 18–35. You'll learn to research markets, craft compelling messages, strategize channel mixes, plan and launch campaigns, and analyze performance to optimize results.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This concise course shows you how to research streaming audiences, analyse competitors, and define sharp value propositions for 18–35 viewers. Learn to choose effective channels, plan launch calendars, brief creators, and build high-performing campaigns. You also master practical analytics, testing, and optimisation skills to lower costs, improve conversions, and scale results with confidence.
Elevify advantages
Develop skills
- Streaming market research: quickly analyse platforms and 18–35 audiences.
- Positioning and messaging: craft sharp value props and short-form copy that converts.
- Media mix strategy: pick winning channels and tactics for fast, efficient launches.
- Campaign setup and launch: build 4-week plans, budgets, and influencer integrations.
- Performance analytics: track KPIs, run A/B tests, and optimise CPI and retention.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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