Pharmaceutical Marketing Course
This course equips professionals with essential skills for ethical and effective pharmaceutical marketing, focusing on compliance, launch strategies, and omnichannel execution in the U.S. prescription drug market, particularly for type 2 diabetes therapies.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Pharmaceutical Marketing Course provides a practical overview of U.S. prescription drug promotion, compliance, and launch execution, with a special focus on type 2 diabetes therapies. Learn FDA rules, fair balance, off-label boundaries, payer access, pricing, RWE, HEOR, and KPIs across digital, field, and hospital channels so you can plan effective, ethical, data-driven campaigns that stand up to internal and external scrutiny.
Elevify advantages
Develop skills
- Pharma promo compliance: apply FDA, PhRMA, and HIPAA rules with confidence.
- Launch planning: build fast, compliant go-to-market plans for new drugs.
- Value messaging: craft label-aligned claims and high-impact value propositions.
- Market access strategy: shape pricing, payer talks, and formulary positioning.
- Omnichannel tactics: execute and measure HCP and patient campaigns within regs.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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