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B2B Content Marketing Course

B2B Content Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This B2B Content Marketing Course teaches you how to transform content into tangible pipeline results. You will identify ICP segments, chart buyer challenges, and develop themes linked to forecasting, sales productivity, and conversions. Discover how to produce briefs, a 4-week LinkedIn and email schedule, and sales support materials, then monitor outcomes using straightforward attribution, dashboards, experiments, and uncomplicated, ROI-oriented reports.

Elevify advantages

Develop skills

  • Pipeline-oriented content strategy: design brief campaigns that turn B2B buyers into conversions.
  • ICP and buyer pain charting: identify valuable segments and essential revenue needs.
  • High-impact asset production: develop briefs, ROI manuals, and guides that promote demos.
  • Multi-channel rollout: execute LinkedIn, email, and partner initiatives that build pipeline.
  • Attribution and reporting: monitor MQLs, pipeline, and ROI using straightforward, clear dashboards.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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